Meet Luis

Helping people grow has always been at the heart of Luis’s work.

For nearly two decades, Luis Carlos Nobriga built his career around one thing: helping people grow.

That journey has taken him from the classroom to school leadership, from coaching individual leaders to developing leadership across organizations. And somewhere along the way, the questions he was asking began to change.

Not just: How do we become better at what we do?

But: who are we becoming while we’re busy accomplishing everything we’re working toward?

That question is at the heart of FEED THE LION.

The Journey Here

A life shaped by opportunity, service, and growth.

Luis immigrated to the United States from Venezuela with his mother at nine years old. Years later, he graduated from the University of Florida on scholarship where he was recognized for his leadership, service, and commitment to community.

His career began as a bilingual fifth-grade teacher in Houston. From there, he moved to New York City, where he served as a founding teacher and eventually became an assistant principal. He later returned home to South Florida, where he became the founding principal of KIPP Courage Academy.

Today, his work has expanded beyond leading one school. Luis supports and develops leaders across organizations, bringing nearly two decades of experience in education, coaching, leadership, and building strong communities.

Through every chapter, the thread has remained the same: a deep belief in people and their capacity to grow.

Leadership taught Luis something he couldn’t ignore.

Over the years, Luis worked alongside incredibly talented, purpose-driven people who cared deeply about the communities they served. He also saw how easy it was for people who spent their lives showing up for others to stop showing up for themselves.

Burnout. Exhaustion. Relationships neglected. Health pushed aside. Life constantly postponed until after the next goal was reached.

Luis wasn’t immune to it either.

That realization changed the questions he wanted to explore not just: How do we become better leaders?

But: How do we build lives that allows us to lead, serve, and succeed without losing ourselves along the way?

It led to a belief that now sits at the heart of FEED THE LION:

Wellness isn’t separate from leadership. It’s part of how we lead.

success is only part of the story

WHY FEED THE LION

Because you can’t keep pouring from a place you never replenish.

FEED THE LION was created to make space for the whole person - not just what you’re accomplishing, but how you’re actually doing along the way.

The idea is simple: we all have a lion within us. The represents our potential, our purpose, and the life we’re capable of creating. But that lion needs to be fed.

So we make space for questions that are easy to lose in the noise:

What feeds me?

What drains me?

What matters most right now?

Am I living in alignment with the life I say I want?

Through the Lion Wellness Wheel and the 12 Lion Habits, reflections becomes practice- helping us care for ourselves, strengthen our relationships, reconnect with our vision, and keep growing.

It’s about learning what feeds you and choosing more of it.